""We were losing customers like crazy," said Alimena, 49, who owns Body Elite, a fitness center in Carroll Gardens, Brooklyn, that's been in business for 27 years. Despite offering free month-long passes to members who referred others to join, advertising and offering jobless members a lower rate, Alimena was losing 30 to 40 people a month as people moved from the neighborhood or let their memberships expire.
"The neighborhood is not exactly a reasonable rent area," he said."
What's next, @Esposito's?
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